This is CRUCIAL to Know Before You Start Marketing Your Music:

In this oversaturated era of independently released music, the art itself just has to be excellent, no way around it. Even the best publicists and marketers out there can't make magic happen if the art they're trying to promote isn't stellar. So before you spend any money on PR, playlisting, or other marketing services, invest in professional-quality masters, photographs, and videos so those top-tier publications will know you belong there among the pros.

Here are some tools you can use to create your own assets:

• Canva for single/album cover artwork, social media posts, headers/banners, logos, show flyers, etc.

• InShot for editing videos for free on your phone (if you can do TikTok, you can do InShot!)

• AudioTrimmer for cutting audio clips to go with short teaser videos for free

• Unsplash or Pexels for free stock photos

• Biteable for stock video clips

• ROTOR for video visualizers and art tracks for your audio-only YouTube songs

At Electric Star PR, we have connections with plenty of trustworthy producers, designers, photographers, and videographers who can help you bring your creative visions to life! If you'd like help finding a referral, shoot me an email, and I'll hook you up.

What other creative tools have you found helpful? Let's share ideas in the comments below!

Happy creating,

Michelle

P.S. Photo by PNW Production from Pexels